LAUSR

OBJECTIVE The present study aimed to identify e-leader preferences among nurses based on several attributes namely: style, trait, and characteristics. METHOD Conjoint analysis via card sort was employed to capture the responses of 174 purposively selected nurses in the Philippines with prior interaction with a virtual nursing leader. Ten (10) orthogonal combination cards grounded from literature reviews were used as study tools. Data was collected online for about two months and was analyzed using SPSS version 21. RESULTS The study surfaces that transformational leadership (0.237), authentic and artistic leadership (0.167) and physique (0.201) attributes were the most preferred style, trait and characteristics, respectively. CONCLUSION The study promotes prior notions that leaders, even at virtual spaces, are being acknowledged as an essential figure in leader-subordinate interaction.