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What's in a (Green) Name? The Consequences of Greening Fund Names on Fund Flows, Turnover, and Performance

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Abstract We examine a sample of U.S. mutual funds and find that, between 2003 and 2018, 28 funds have changed their names to a sustainability-related appellation. Following the name change,… Click to show full abstract

Abstract We examine a sample of U.S. mutual funds and find that, between 2003 and 2018, 28 funds have changed their names to a sustainability-related appellation. Following the name change, we observe three main outcomes: (i) an increase in fund flows, (ii) a significant rise in portfolio turnover, and (iii) no substantial change in fund betas and alpha.

Keywords: consequences greening; fund flows; green name; fund; name consequences

Journal Title: Finance Research Letters
Year Published: 2020

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