LAUSR

How episodic memories decay is an unresolved question in cognitive neuroscience. The role of short-term mechanisms regarding the decay of episodic memories is circumscribed to set the maximum recall from which a monotonic decay occurs. However, this sequential view from the short to the long-term is not compulsory, as short-term dependent memory gains (like recency effects when memorizing a list of elements; serial-position effects) may not be translated into long-term memory differences. Moreover, producing memorable events in the laboratory faces important challenges, such as recreating realistic conditions with elevated recall, or avoiding spontaneous retrievals during memory retention (sociocultural hooks). The current study proposes the use of magic to enhance the study of memory. We designed a sequence of magic tricks performed live on stage to evaluate the interaction between memory decay and serial-position effects of those tricks. The audience was asked to freely recall the tricks at four different timepoints: just after the show, 10 days, 1.5 months and 4.5 months. We discovered serial-position differences after the show that were no longer present later on, suggesting that short-term memory gains do not translate into the long-term. Illustrating the power of naturalistic stimuli to study long-term memory while interrogating the interaction between short-term and long-term mechanisms, this work is, to our knowledge, the first scientific study of the memorability of magic tricks.