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Abstract In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in… Click to show full abstract
Abstract In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they are unlikely to choose one logic over another. Instead, they combine both logics act as hybridizers. We identified three roles of local (Kazakhstani and Turkish) managers as hybridizers: bridging between competing logics, boundary spanning and cultural buffering.
Keywords:
individual responses;
responses competing;
emerging markets;
logics emerging;
institutional logics;
competing institutional
Journal Title: International Business Review
Year Published: 2020
Link to full text (if available)
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Journal Title: International Business Review
Year Published: 2020
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!