LAUSR

Abstract Few research streams in the evolution of the international business field have been so resilient, impactful, and rich as the study of emerging markets. We look back and assess this research stream, noting key milestones and the contributions it has made to our knowledge. In addition to taking inventory of past work, we assess topics which deserve future research attention. We also raise the question of whether the topic of emerging markets has been glorified, and whether businesses and governments have been overlooking some of the undesirable developments in some emerging markets. In addition to taking inventory of past work, we assess topics which deserve future research attention.