LAUSR

Abstract During the last few years, servitization arises as a channel for manufacturers to reanimate their business and expand further profit space. Based on an in-depth systematic literature review of 57 papers in the empirical fields, we seek answers for the following question: how servitization strategies influence final value creation through different trajectories? Guided by a proposed framework, we recognize antecedent of servitization process, factors mediating value creation performance and moderator undermining servitized output. Knowledge on servitization is synthesized to provide an enlightening influence path of value creation. It is found that majority of empirical research tends to reveal mediating factor and there is a growing tendency that researchers shift their insights from individual to network, from static to a dynamic and from external to internal.