LAUSR

Abstract The purpose of this research is to identify the various challenges encountered when using tracking and tracing technology in the dairy industry. Based on a systematic literature review, the challenges are reviewed from the supply chain perspective. The findings are then discussed within the context of a large dairy manufacturer that implemented RFID within its supply chain. The paper distinguishes between three different types of challenges regarding tracking and tracing technology: strategic, technical and convenience challenges, and are further categorized as either adoption barriers or implementation barriers. This study also finds that the technical requirements for implementing tracking and tracing technology pose the least difficulty, while organisational change and cyber-security risks are more critical.