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Abstract We treated electronic word-of-mouth (eWOM) behavior as a multidimensional construct and investigated the salient predictors for each individual eWOM behavior in this study, with an emphasis on hotel attribute… Click to show full abstract
Abstract We treated electronic word-of-mouth (eWOM) behavior as a multidimensional construct and investigated the salient predictors for each individual eWOM behavior in this study, with an emphasis on hotel attribute performance. The results show that hotel attribute performance, previous eWOM experience, and platform convenience are the drivers of eWOM behaviors in general. Demographics and lodging preference do not affect eWOM behaviors. Economic incentives also have no effect on eWOM behaviors, which suggests that good reviews cannot be bought. The performance of core attributes can improve eWOM activities and eWOM praise, but the performance of facilitating attributes helps only with eWOM praise.
Journal Title: International Journal of Hospitality Management
Year Published: 2019
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