LAUSR

Abstract This paper focuses on the complex causal relationships between consumers’ attitude towards environmental actions, their participation in the hospitality supply and their brand relationship from different perspectives. These relationships are modelled by using fuzzy-set Qualitative Comparative Analysis (fsQCA) on a sample of hotels. The findings show that for each kind of participation, attitude of consumer regarding environmental actions appears to be a necessary condition. Various paths are identified to explain consumer brand relationship in budget and luxury hotels. The models have a good predictive validity and provide useful recommendations in the understanding of consumer behaviors.