LAUSR

Abstract During the past decades, studies of acculturation and ideology have received great attention in social psychology, especially among western countries. But few such investigations have been conducted in Asia. In this study, we measured personal and normative support of three intergroup ideologies in the context of mainland China, and explored their mediating roles between social dominance orientation and prejudice. Surveys were conducted among 158 Chinese university students in Hangzhou, China. Results of the present study showed that the dominant societal ideology among Chinese respondents was multiculturalism, rather than assimilation or colorblindness. Moreover, based on the proposition that support for different ideologies was likely to have different effects in different countries, mediation model of personal support for ideologies was examined in the current context. As revealed, when the social norms were salient, personal support for multiculturalism mediated the relationship between social dominance orientation and prejudice, while personal support for assimilation or colorblindness did not. The present study provided additional evidence to the previous theory, implications and suggestions were further discussed.