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The effects of Latino immigrants’ acculturation strategy and U.S. Americans' assimilation attitudes on perceptions of accommodation satisfaction and willingness to communicate

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Abstract Guided by the acculturation framework (Berry, 1980, 2011) and communication accommodation theory (CAT; Giles, 1970, 2016), this study examines the effects of an immigrant target’s acculturation strategy on U.S.… Click to show full abstract

Abstract Guided by the acculturation framework (Berry, 1980, 2011) and communication accommodation theory (CAT; Giles, 1970, 2016), this study examines the effects of an immigrant target’s acculturation strategy on U.S. Americans’ accommodation satisfaction and willingness to communicate with the target and the potential interaction effect between the immigrant’s acculturation strategy and the participant’s assimilation attitudes. Supporting the hypotheses, results indicated participants with lower assimilation attitudes were most satisfied with the integrated target’s accommodation behaviors, followed by the assimilated and separated targets. In addition, participants with higher assimilation attitudes were equally satisfied by the integrated and assimilated targets’ accommodation, followed by the separated target. Across all levels of assimilation attitudes (i.e., low, moderate, and high), participants were more willing to communicate with the integrated or assimilated (no significant difference) target than with the separated target. Theoretical and practical implications are discussed regarding acculturation and inter-ethnolinguistic group relations.

Keywords: assimilation attitudes; acculturation; acculturation strategy; target; communicate

Journal Title: International Journal of Intercultural Relations
Year Published: 2021

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