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Abstract The management of complex product systems (CoPS) has been studied in the academic literature, so far, from a process, organizational, external environment, and technological perspective. Little research has investigated… Click to show full abstract
Abstract The management of complex product systems (CoPS) has been studied in the academic literature, so far, from a process, organizational, external environment, and technological perspective. Little research has investigated stakeholders' perspectives, particularly when the management of innovative customized solutions is involved. When firms are engaging more and more in complex projects, to create a competitive advantage, academic research should focus on stakeholder interactions and the detailed processes they use, to reinforce stakeholder engagement and to co-create value. Hence, this call for paper was an invitation for scholars to submit papers to study CoPS from a relationship management perspective.
Journal Title: Industrial Marketing Management
Year Published: 2019
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