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Abstract Peer review is a mechanism that premier journals should pro-actively leverage to promote high-quality scholarly work regardless of whether that work is accepted or rejected. To do so, this… Click to show full abstract
Abstract Peer review is a mechanism that premier journals should pro-actively leverage to promote high-quality scholarly work regardless of whether that work is accepted or rejected. To do so, this article highlights the expectation–confirmation gap in peer reviewing and offers a set of guiding principles and a template for pro-active reviewing to help reviewers deliver high-quality feedback. In doing so, this article hopes to inspire greater constructive and developmental reviews as opposed to destructive and judgmental reviews in premier journals.
Journal Title: Industrial Marketing Management
Year Published: 2021
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