LAUSR

Abstract The current research, leveraging the upper echelons' theory, examines the association between CEO narcissism and firms' myopic management. The study further examines the underlying mediating effect of market orientation in this linkage. Finally, the study examines the moderating effect of the output-oriented board of directors on the indirect effect of CEO narcissism on myopic management, i.e., a moderated-mediation analysis. Data on a sample of 210 Indian firms from 2009 to 2016 suggest that CEO narcissism positively influences the firm's myopic management. Furthermore, market orientation partially mediates the influence of CEO narcissism on myopic management, such that CEO narcissism lowers market orientation. The lesser the market orientation more is myopic management. However, as the output orientation of the board of directors increases, the indirect positive effect of narcissism on myopic management is decreased. Our study shines a light on the antecedents of myopic management and its role as a mediator under the contingency effect of demographics of the board of directors, i.e., the marketing board of directors.