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Abstract The diversity in business relationships suggests the presence of different sets of combinations of value functions. This study investigates the degree to which suppliers' perception of the overall value… Click to show full abstract
Abstract The diversity in business relationships suggests the presence of different sets of combinations of value functions. This study investigates the degree to which suppliers' perception of the overall value of a relationship with a specific customer reflects different configurations of direct and indirect functions. In contrast to a conventional linear approach, a fuzzy-set QCA identifies several configurations that provide a more differentiated picture of the supplier's perception of the overall value of a relationship with a specific customer.
Journal Title: Journal of Business Research
Year Published: 2017
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