LAUSR

The fashion products are believed that reinforce the inequities, exploit workers, spur resource use, increase environmental impact, and generate waste. Sustainability has been recognized as a major concern worldwide, and this also increases considerations regarding the challenges to business need to be faced in the fashion industry. How much sustainable value do customers perceived and how much does the evaluation from customer upon the sustainable performance influence their customer equity? For answering this question, the ACSI (American Customer Satisfaction Index) is selected as the theory of this study. Based on ACSI this study applies an index to measure the fashion companies' sustainable performance in retailing and supply chain based on consumer's evaluation. In this model, perceived sustainable quality, perceived sustainable value and sustainable expectation are designed as influencing factors.