LAUSR

Abstract This paper investigated the role of environmental innovation behavior in the economic and environmental performance of 182 Chinese firms. We established an extended theory of planned behavior (TPB) model and proposed seven hypotheses by combining TPB and environmental innovation theory. Through structure equation model, we found that attitude toward environment behavior, subjective environmental norm, perceived environment behavioral control positively impact environmental innovation intention. Environmental innovation behavior had a 0.232 larger effect on environmental performance than on economic performance. Production processes have a 0.028 greater positive influence on environmental performance than on economic performance. Enhancing environmental innovation promotes sustainable development. It is important to strengthen cleaner production processes to reduce environmental pollution. It is a significant obligation to conduct environment-related education or training for personnel within firms.