LAUSR

Abstract Reverse logistics has achieved recognition due to environmental disturbance, government policies, sustainability, globalization, warranty returns, end-of-life components, etc. However, business associations face numerous complexities and difficulties in executing reverse logistics activities due to the presence of several barriers. This research aims to identify and prioritize the solutions for mitigating the impact of barriers to reverse logistics implementation. This study proposes a hybrid framework using Modified Step-Wise Weight Assessment Ratio Analysis (SWARA) and Weighted Aggregated Sum Product Assessment (WASPAS) to achieve the objective of this research. The relative effect of barriers is evaluated using Modified SWARA, while WASPAS is used to prioritize the solutions of barriers to reverse logistics implementation. The empirical case investigation of an Indian electrical manufacturing industry is conducted to demonstrate the applicability of the proposed framework. The solution ‘Formulate and enforce strict yet supportive laws, policies for returns and end of life components’ is most prominent for mitigating barriers. This research presents a structured and systematic approach for organizations to mitigate reverse logistics implementation barriers through the proposed solutions. Also, this research lists out few novel barriers and its solutions from the case company prospective. The proposed solutions are effective in solving multiple barriers simultaneously. The research may give significant statute to the decision-makers and domain experts to build up their arrangement of organizational activity for short terms as well as for the long haul for implementing reverse logistics.