LAUSR

Abstract To promote the efficient usage of sharing transport from aspect of demand and supply, this study investigated the users’ travel behaviours and driving determinants of demand in the case of Ningbo. Based on the data of 576 valid samples from a survey in the south and north high education zone of Ningbo in 2018 and 2019, less than 20% of the investigated subjects have used sharing transport. Bicycle sharing is the most popular sharing transport mode, with an average usage rate of 4.9%. The usage of electric bike sharing and car sharing is as low as 2.35% and 2.95%, respectively. College students have the highest usage rate of sharing bicycle and electric bike, but least usage of sharing car compared to other occupations. Socioeconomic factors of individuals and service of sharing car have been investigated to identify the driving determinants. Family size, gender, and household income are very influential to the usage of sharing transport. Meanwhile, vehicle density and cost of service also influence the usage of sharing car significantly. Based on the findings, this study suggests three policy implications. First, socioeconomic factors of individuals should be considered to the demand forecast of sharing transport. Second, density of vehicles should be determined by supply negotiation among companies. Third, introduction of different kinds of credit scores into deposit system is recommended to improve the supply service.