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Abstract The Internet and social media have become major channels for communicating destination image. Pictorial destination image, as shaped by user-generated photos posted on social media, is a key factor… Click to show full abstract
Abstract The Internet and social media have become major channels for communicating destination image. Pictorial destination image, as shaped by user-generated photos posted on social media, is a key factor in potential tourists' perceptions and decision making. Over 50% of photos contain tourists' facial information. This paper proposes a novel approach to analyzing tourists' travel patterns and their preferences based on facial and photo content recognition techniques. Photos containing tourists' faces were filtered, and different tourist groups were classified by age and gender. Findings indicate that the grouped tourists expressed varying preferences in terms of photographed points of interest and backgrounds. These phenomena were explained based on the notion of tourists’ gaze and several psychological theories.
Journal Title: Journal of Destination Marketing and Management
Year Published: 2021
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