The present study examined the extent to which the value-belief-norm (VBN) theory predicts acceptance of disincentives to driving among Chinese parents and parental active transport mode use preferences (i.e. walking… Click to show full abstract
The present study examined the extent to which the value-belief-norm (VBN) theory predicts acceptance of disincentives to driving among Chinese parents and parental active transport mode use preferences (i.e. walking and bicycling) for their children's school travels above and beyond demographics, transport availability and walking evaluations. In total, 250 questionnaires were distributed among parents of 7–9 years old pupils attending two schools in Nanjing with a response rate of 90% (n = 224). Structural Equation Modeling showed that the tested model had poor fit and explained an unsatisfactory proportion of the variance in the two outcomes. Car ownership was associated with a reduced acceptance of driving disincentives. Favorable walking evaluations and a long walking time to school were associated with a higher and reduced probability of active mode preferences, respectively. Additional factors beyond the VBN should be identified when predicting transportation mode preferences among Chinese parents.
               
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