LAUSR

Abstract Malaysia is one of the countries with the highest growing number of tourists in coastal areas. While coastal tourism has the potential to provide economic and employment opportunities in destination countries, there are concerns about the negative impacts of such activities. This paper aims to: (i) draw from stakeholders and visitors perceptions to understand their view on the Teluk Kemang marine environment and; (ii) explores the stakeholders and visitors attitudes and expectations toward the tourism activities and; (iii) how such activity affects the economic, social and environmental aspects of Teluk Kemang. Qualitative in-depth interviews were conducted among the Teluk Kemang visitors and stakeholders (domestic and international tourist, local resident, government official, and business operator). Tourism development impact factors identified included: economic, environmental, governance and infrastructure. This study found a strong sentiment of community participation and a sense of community facilitating and minimising the negative impact of tourism development and activities. Continuous efforts from tourism planners, developers, and policymakers are needed to develop strategies that can mitigate the adverse effects of coastal tourism activities. In addition, this study proposes that improving local governance and engaging the local community will be the key to maintaining the sustainability of Teluk Kemang coastal resources and the local economy.