LAUSR.org creates dashboard-style pages of related content for over 1.5 million academic articles. Sign Up to like articles & get recommendations!

More bodily motor action, less visual attention: How supermarket stimuli and consumer-related factors influence gaze behavior

Photo from wikipedia

Abstract This research examines the relationship between bodily motor actions and the focus of visual attention when consumers are selecting retail products. Based on a quasi-experimental study that was conducted… Click to show full abstract

Abstract This research examines the relationship between bodily motor actions and the focus of visual attention when consumers are selecting retail products. Based on a quasi-experimental study that was conducted to explore the level of visual attention, collected through the eye-tracking system, it can be seen that the amount of information captured by gaze behavior is conditioned by bodily movement at the front of a shelf. The viewpoint emerging from this paper is that cognitive processes stimulated by vision are deeply rooted in the body's interactions in the retail environment and may also be influenced by stimuli associated with the particular supermarket, as well as by factors relating to individual consumers.

Keywords: bodily motor; supermarket; attention; gaze behavior; visual attention

Journal Title: Journal of Retailing and Consumer Services
Year Published: 2020

Link to full text (if available)


Share on Social Media:                               Sign Up to like & get
recommendations!

Related content

More Information              News              Social Media              Video              Recommended



                Click one of the above tabs to view related content.