LAUSR

OBJECTIVES The rise of data analytics has been not only central to the digital transformation of many industries and governments, but is now ubiquitous in daily life. But what is it? Researchers in military human performance may very well ask themselves: What is new? After all, aren't they already collecting, analysing, interpreting, and presenting data? Do they need to adapt? DISCUSSION Defence and security have often been at the forefront of new technologies, but has lagged other industries with respect to data analytics. Sports science is one of the industries that are on the leading edge and this presents an opportunity that researchers in military human performance must seize. CONCLUSIONS Researchers must embrace data analytics and seek opportunities to 'operationalize' their research via data science: responsible analytics respecting scientific development supporting decision making at the necessary speed of relevance.