These two Ashgate books represent a useful addition to the increasing number of aviation publications. Given the many changes experienced by the aviation industry in recent times, there is a… Click to show full abstract
These two Ashgate books represent a useful addition to the increasing number of aviation publications. Given the many changes experienced by the aviation industry in recent times, there is a need to both update existing aviation literature and develop publications in new areas. Rhoades (2014) would come under the former category, a third edition text book that has evolved following events such as 9/11 and the impacts on the industry of the Global Financial Crisis. Taneja (2014) comes under the latter category, exploring the design of future-orientated airlines businesses in response to contemporary aviation industry challenges. Rhoades (2014) charts the historic development of international aviation. It is structured temporally, splitting the evolution of aviation into three appropriate time period sections from the beginning (1903–1950), through the industry growing up (1950–2008) and into the future (2008 onwards). These epochs are clearly defined, with an underlying analogy of the ‘phoenix rising’ in the sense that the aviation industry often re-emerges ‘from the flames’. The first part of the book naturally starts with the Wright brothers, the first in a series of innovative aviators, before the initial commercial airline successes associated with the DC-3 aircraft. Innovation and invention underpin the emerging aviation industry, despite the interruptions from the Two World Wars. The required legislative framework to deal with the burgeoning aviation industry at an international scale is then described, centred on the Chicago Convention. The development of the associated international bodies (ICAO, IATA) is also outlined, with underpinning economic and political tensions. The maturing aviation industry covers the era of jet aircraft, larger aeroplanes travelling faster that offer great airline business opportunities into newmarkets, aswell as exciting travel options for an increasing number of passengers. This phase includes the supersonic commercial flights offered by Concorde. The book also has an interesting diversion into the US and USSR space programs. Moving forwards in time, the more recent political and economic developments, such as deregulation and liberalisation, are then discussed. A range of relevant aviation business and legislative elements are covered in response, such as Open Skies and airline alliances, together with cargo developments, a useful and appropriate inclusion. The final section on future aviation developments includes the consolidation of themajor USairlines and the continued rise in low-cost airlines. The environmental dimension is summarised, with the principal challenge to reduce carbon emissions, albeit with little speculation on the ways to respond. The contemporary aircraft competition between the Boeing Dreamliner and the Airbus A380 is also rightly incorporated. The theme of airlines coming and going, searching for underlying
               
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