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“Fund me, I am fabulous!” Do narcissistic entrepreneurs succeed or fail in crowdfunding?

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Abstract In this paper, we extend the nascent literature interested in understanding the role of narcissism in determining resource acquisition by entrepreneurs. Using a sample of 59,538 crowdfunding campaigns launched… Click to show full abstract

Abstract In this paper, we extend the nascent literature interested in understanding the role of narcissism in determining resource acquisition by entrepreneurs. Using a sample of 59,538 crowdfunding campaigns launched by individual entrepreneurs on the crowdfunding platform Kickstarter and adopting an unobtrusive measure of narcissism derived from the literature, we demonstrate that a negative relation exists between narcissism and crowdfunding success: the greater the entrepreneur's narcissistic personality, the lower the probability s/he succeeds in funding her/his crowdfunding campaign. Nevertheless, this relation changes depending on the entrepreneurial context in which the entrepreneur sets her/his crowdfunding campaign.

Keywords: succeed fail; entrepreneurs succeed; narcissistic entrepreneurs; fail crowdfunding; fund fabulous; fabulous narcissistic

Journal Title: Personality and Individual Differences
Year Published: 2020

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