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The effects of persuasive messages on cancer patients' attitudes, norms and intention to express concerns.

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OBJECTIVE To examine whether the use of persuasive messages in which cancer patients' attitudes and perceived social norms were either simultaneously or exclusively targeted can positively change patients' attitudes, perceived… Click to show full abstract

OBJECTIVE To examine whether the use of persuasive messages in which cancer patients' attitudes and perceived social norms were either simultaneously or exclusively targeted can positively change patients' attitudes, perceived social norms and the intention to express concerns in consultations. METHODS Two online experiments were conducted. The first experiment had a pre-test and post-test measurements design with 4 conditions (attitudes message, social norms message, combined message, control message). The second experiment had a pre-test and post-test measurements design with 2 conditions (message and no message group). RESULTS The results of the first study showed small positive changes for patients who could potentially change, but there were no differences in effects between conditions. A second study was conducted to determine whether these effects could be attributed to exposure to the message or to the pre-test questionnaire. There were no differences between the conditions. CONCLUSION The results indicate that paying attention to the expression of concerns by patients might increase patients' intention to express further concerns. PRACTICE IMPLICATIONS Providers might be able to support patients' in their sharing of concerns through simple communication strategies such as explicitly mentioning that the expression of concerns is possible during a consultation.

Keywords: express concerns; message; persuasive messages; patients attitudes; test; intention express

Journal Title: Patient education and counseling
Year Published: 2019

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