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Highlights • Campaigns can recruit African Americans to glaucoma screenings and studies.• Marketing with community partners successfully reached the target audience.• Radio commercials and postcards were most cost-effective in recruiting… Click to show full abstract
Highlights • Campaigns can recruit African Americans to glaucoma screenings and studies.• Marketing with community partners successfully reached the target audience.• Radio commercials and postcards were most cost-effective in recruiting patients.
Keywords:
evaluation multimedia;
multimedia marketing;
engage african;
marketing campaign;
african american;
campaign engage
Journal Title: Preventive Medicine Reports
Year Published: 2020
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Journal Title: Preventive Medicine Reports
Year Published: 2020
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!