Highlights • There is a lack of research on what fitness centers do to support new members.• The effect of initial support delivered via telephone and e-mail was investigated.• There… Click to show full abstract
Highlights • There is a lack of research on what fitness centers do to support new members.• The effect of initial support delivered via telephone and e-mail was investigated.• There was an effect on bookings with a fitness trainer first six months.• There was no effect on days with visits or membership duration during four years.• More visits the first six months were associated with longer membership duration.
               
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