Abstract This work utilizes looks-like analysis and the Bass diffusion model to generate sales forecasts of a responsive neurostimulation (RNS) system. Due to the lack of historical data, a combination… Click to show full abstract
Abstract This work utilizes looks-like analysis and the Bass diffusion model to generate sales forecasts of a responsive neurostimulation (RNS) system. Due to the lack of historical data, a combination of techniques is utilized to predict the device's demand. Looks-like analysis is used to analyse analogous devices and their sales patterns to select the device closest to the RNS system. Next, parameters for the Bass diffusion model are estimated, and potential baseline forecasts are developed using two methods. Results suggest that peak sales for the device will occur around years 2021-2024 .
               
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