LAUSR

Abstract In this article, I provide some reflections on the theme of this special issue and the recent World Public Relations Forum, “Communication across cultures”. In doing so, I was initially tempted to respond with a “how to”, but instead asked myself a fundamental question: “Who is communicating with whom, and why? ” The reason I pose this question is because we need to take stock of our assumptions and the perspectives we take as communication scholars and practitioners. As we face the new opportunities and challenges of global, highly mobile, and increasingly diverse and digitally savvy publics, we also need to clarify some of our assumptions. To expound on this, I will touch on the global, mobile and multicultural context; then discuss how inclusion must be combined with a focus on diversity, and conclude with a call for practitioners communicating across, within and between cultures to advocate for social change.