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Why do people take to the streets? Understanding the multidimensional motivations of protesting publics

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Abstract This study enhances our understanding of protesting publics by exploring the motivations that trigger individuals to take part in protests. This study used 22 in-depth interviews for one case… Click to show full abstract

Abstract This study enhances our understanding of protesting publics by exploring the motivations that trigger individuals to take part in protests. This study used 22 in-depth interviews for one case and 25 in-depth interviews for another to investigate why individuals participate in anti-government protests. At the collective level, individuals participated in protests to communicate with and warn their governments; at the individual level, protestors expected to learn through active participation, gain personal satisfaction, and vent their emotions. This study contributes to public relations theory and practices specific to government public relations.

Keywords: streets understanding; understanding multidimensional; people take; public relations; protesting publics; take streets

Journal Title: Public Relations Review
Year Published: 2018

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