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Abstract Based on an online survey of a national random sample of the PRSA membership (n = 650), this study is among the first to explore public relations employees’ own turnover intention… Click to show full abstract
Abstract Based on an online survey of a national random sample of the PRSA membership (n = 650), this study is among the first to explore public relations employees’ own turnover intention and propose three contributing factors for employers to keep top talent in PR industry: a family-supportive organizational environment; the positive, enriching impact of professional work upon practitioners’ life; and PR practitioners’ trust toward employers. Theoretical and practical implications are discussed.
Keywords:
turnover intention;
survey;
organizational environment;
supportive organizational;
prsa membership
Journal Title: Public Relations Review
Year Published: 2018
Link to full text (if available)
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Journal Title: Public Relations Review
Year Published: 2018
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!