LAUSR

Abstract Much of the crisis response literature focuses on an organization deemed to be responsible for the occurrence of the crisis. For a crisis without a singular organization causality, such as a natural disaster, any organization can proactively initiate actions to address the situation. This article contributes to the understanding of a non-causality crisis response by identifying the capabilities that an organization needs to effectively assist with the response. An organization must possess the requisite resources, have developed key stakeholder relationships, and be driven by its own values and sense of responsibility. A sports team is well-positioned to assist with a non-causality crisis response. A sports team creates a feeling of community identity, has a vast array of resources, and has many critical stakeholder relationships. This article examines the NHL’s Florida Panthers relief efforts in response to Hurricane Irma, a storm that created a complex community crisis with residents in need of essential supplies and assistance.