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Dignity and respect or homocommodification? Applying moral philosophy to LGBTQ public relations

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Abstract Surprisingly, no published public relations research exists that offers ethical insights, regarding how equitable, inclusive, and respectful scholarship about or engagement, with LGBTQ publics should proceed. The purpose of… Click to show full abstract

Abstract Surprisingly, no published public relations research exists that offers ethical insights, regarding how equitable, inclusive, and respectful scholarship about or engagement, with LGBTQ publics should proceed. The purpose of this study was to review extant, research regarding LGBTQ publics and moral philosophy, to review a recent case, juxtaposing (un)ethical corporate engagement of LGBTQ publics, and, to recommend ethical philosophies useful for promoting LGBTQ values in the public relations practice.

Keywords: lgbtq publics; respect homocommodification; philosophy; moral philosophy; public relations; dignity respect

Journal Title: Public Relations Review
Year Published: 2021

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