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eSports is growing around the globe, with more and more individuals are engaged as players or spectators. In this paper, the authors reflect on whether eSports can be considered as… Click to show full abstract
eSports is growing around the globe, with more and more individuals are engaged as players or spectators. In this paper, the authors reflect on whether eSports can be considered as sport based on evaluating five characteristics of sport and assessing them for eSports. Currently, eSports are not a sport but there is the potential that eSports will become a sport. Different opportunities how marketers and managers can attend to eSports are outlined.
Keywords:
esports competitive;
recreational activity;
competitive sports;
sport;
sports recreational
Journal Title: Sport Management Review
Year Published: 2017
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Journal Title: Sport Management Review
Year Published: 2017
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!