LAUSR

Abstract Mobility as a Service (MaaS), where different shared modes of transportation are bundled into one easily accessible service, plays an important role in the shift towards more sustainable transport systems. In this article, we present empirical research with the aim to understand how the barriers to increased shared travel with MaaS can be lowered. The concept of corporate MaaS (CMaaS) is introduced, and empirical results are presented from a study of CMaaS at a workplace of 14,000 employees in Sweden. The findings are based on 77 interviews with CMaaS users, performed in four iterative rounds using service design methods. Social practice theories are used as analytical lens to attempt to understand travel practices in the context of CMaaS. As CMaaS (and MaaS) are socio-technical systems, several perspectives need to be integrated in order to reach this understanding; all system components, including materials (e.g. the user application, the transport modes), competences (knowledge of how to use the materials), and meanings (understandings of travel habits, lifestyle choices, and employer relations) need to be analysed. Through this analytical lens, three barriers to adoption of CMaaS and sustainable transport were identified: inadequate integration of the internal transport system with external transport systems; corporate policy, culture and norms that conflict with using the services; and system limitations due to laws and regulations. All these barriers are also relevant for understanding MaaS services in general.