LAUSR

Abstract This paper evaluates the association between technology innovation, environmental sustainability and its impact on small business performance. Samples of 204 small businesses and hierarchical regression models were used in the analysis. The results of the survey show that technological innovation affects environmentally friendly owners who have a positive impact on the performance of the company. Successful companies that support environmental community projects and social well-being beyond their economic responsibilities can bring greater financial success. Innovation from management and employee participation in environmental protection practices can improve the company's performance and enhance its image to stakeholders. The findings of this paper enhance existing theories and contribute to the establishment of sustainable practices in developed and developing countries.