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Of Viruses, Vaccines, and Variability: Qualitative Meaning Matters

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Abstract Deaths from COVID-19 depend on millions of people understanding risk and translating this understanding into risk-reduction behaviors. Although numerical information about risk is helpful, numbers are surprisingly ambiguous, and… Click to show full abstract

Abstract Deaths from COVID-19 depend on millions of people understanding risk and translating this understanding into risk-reduction behaviors. Although numerical information about risk is helpful, numbers are surprisingly ambiguous, and there are predictable mismatches in risk perception between laypeople and experts. Hence, risk communication should convey the qualitative, contextualized meaning of risk.

Keywords: risk; viruses vaccines; qualitative meaning; vaccines variability; meaning; variability qualitative

Journal Title: Trends in Cognitive Sciences
Year Published: 2020

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