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Highlights • Farmers’ willingness to pay for traits determines adoption of improved varieties.• Maize breeding efforts need to consider trait preferences of farmers.• Farmers are willing to pay more for… Click to show full abstract
Highlights • Farmers’ willingness to pay for traits determines adoption of improved varieties.• Maize breeding efforts need to consider trait preferences of farmers.• Farmers are willing to pay more for drought tolerance than any other maize trait.• Trait-based promotion and marketing of improved maize varieties is recommended.
Keywords:
pay drought;
drought tolerance;
willingness pay;
tolerance maize
Journal Title: World Development
Year Published: 2017
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Journal Title: World Development
Year Published: 2017
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!