LAUSR

Abstract This article makes a case for Vietnam as a distinctive example of late- and post-socialist marketization, a painful experience that has brought widespread immiseration to rural societies within and beyond Asia. Building on extensive ethnographic fieldwork in a northern Vietnamese village, I explore a hitherto under-researched aspect of Vietnam's massive social and economic transformation in the 30 years since the onset of market transition or Renovation (Đổi mới): the surprising ways in which rural households have negotiated both the risks and opportunities of the state's push to de-cooperativize and marketize village livelihoods. The state expects that a minority of rich farmers will rapidly move into large-scale, mechanized farming, while the majority will abandon small-scale subsistence farming to specialize in trade or participate in industrial waged employment. Surprisingly, all village households insist on being đa gi năng, that is, on retaining multiple livelihood options instead of following the official modernization scripts. Their refusal to follow state plans is not market-averse ‘resistance’, but something rarely documented in the literature on peasant life in marketizing contexts: a local sense of agency and taking personal responsibility for the security and long-term welfare of their families, in the face of highly unpredictable state policies.