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A reputational perspective on rational framing effects

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Abstract To assess whether behaviors like framing effects are rational, researchers need to consider decision makers' goals. I argue that researchers should broaden the scope of analysis to include impression… Click to show full abstract

Abstract To assess whether behaviors like framing effects are rational, researchers need to consider decision makers' goals. I argue that researchers should broaden the scope of analysis to include impression management goals. Under predictable conditions, behaviors traditionally considered irrational (e.g., loss–gain framing effects on risk preferences) can be reputationally rewarding, casting doubt on strict claims of irrationality.

Keywords: reputational perspective; rational framing; framing effects; perspective rational

Journal Title: Behavioral and Brain Sciences
Year Published: 2022

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