LAUSR

Abstract This article applies the theory of archaeological semiotics to the study of the “Olmec” style. A semiotic approach differs from an iconographic study because it provides the possibility for complex analysis of all significant traits of material archeological objects without distinction between stylistic and iconographic traits. In this context, the semiotic analysis of the Olmec style as a sign system shows that its particular signs, which can be defined as stylistic traits because of the lack of specific iconographic meanings, simultaneously participated in the creation and transformation of cultural meanings. This phenomenon reflected the “macrosignified” of Formative Mesoamerican cultures, associated with a structure that linked together various meanings throughout the culture.