LAUSR

China is one of the countries with high biodiversity on the globe, but suffers extreme biodiversity loss due to the increasingly interconnected economy. Understanding the nation-level public awareness of biodiversity under economic trades is crucial for implementing sustainable production and consumption of Sustainable Development Goals (SDGs). This study is the first to assess the public awareness of biodiversity loss associated with China's interprovincial trades by utilizing social media data and the multiregion input-output (MRIO) table. Results show that China's interprovincial trades cause heavy threats not only to local species but to distant species. Approximately 60% of provinces displace over half of their consumption-based biodiversity threats to other provinces. Nevertheless, individuals do not clearly realize their responsibility for the distant biodiversity they consumed, with a large mismatch both in popularity (Gini index = 0.51, Robin index = 39.57) and donation (Gini index = 0.69, Robin index = 54.58). To alleviate this phenomenon, our analysis suggests that the expansion of national-level nature reserves may be effectively beneficial to public biodiversity awareness, showing significantly positive partial correlation coefficients with individuals' popularity and donations. These insights provided by this study offer targeted information for conservation and call for synergistic collaboration between the civil society, especially consumers, and governments to turn the tide of biodiversity loss.