LAUSR

Eye-tracking has emerged as a popular method for empirical studies of cognitive processes across multiple substantive research areas. Eye-tracking systems are capable of automatically generating fixation-location data over time at high temporal resolution. Often, the researcher obtains a binary measure of whether or not, at each point in time, the participant is fixating on a critical interest area or object in the real world or in a computerized display. Eye-tracking data are characterized by spatial-temporal correlations and random variability, driven by multiple fine-grained observations taken over small time intervals (e.g., every 10 ms). Ignoring these data complexities leads to biased inferences for the covariates of interest such as experimental condition effects. This article presents a novel application of a generalized additive logistic regression model for intensive binary time series eye-tracking data from a between- and within-subjects experimental design. The model is formulated as a generalized additive mixed model (GAMM) and implemented in the mgcv R package. The generalized additive logistic regression model was illustrated using an empirical data set aimed at understanding the accommodation of regional accents in spoken language processing. Accuracy of parameter estimates and the importance of modeling the spatial-temporal correlations in detecting the experimental condition effects were shown in conditions similar to our empirical data set via a simulation study. (PsycInfo Database Record (c) 2022 APA, all rights reserved).