LAUSR

The existence of measurement errors cannot be avoided in practice. It is a prominent fact that the existence of measurement errors diminishes conventional properties of the estimators. A modified correlated measurement errors model has been proposed. Shalabh and Tsai (Commun Stat Simul Comput 46(7):5566–5593. 10.1080/03610918.2016.1165845, 2017) correlated measurement errors model is a particular member of the suggested modified model. In this article, we have tackled the estimation of population mean utilizing auxiliary information under modified correlated measurement errors model. We have developed ratio and product estimators and studied their properties in case of simple random sampling without replacement (SRSWOR) up to first order of approximation. It has been illustrated that suggested ratio and product estimators are more efficient than the conventional unbiased estimator as well as Shalabh and Tsai (Commun Stat Simul Comput 46(7):5566–5593. 10.1080/03610918.2016.1165845, 2017) ratio and product estimators under very realistic situations. An empirical study has also been performed to demonstrate the merits of the recommended estimators over other estimators.