LAUSR

A little-known aim of China’s Belt and Road Initiative (BRI) is ‘people-to-people cultural exchange’, including active promotion of Traditional Chinese Medicine (TCM) in BRI countries. On a global scale, this is likely to increase both TCM demand and the sourcing of wildlife-based TCM ingredients from new areas. Any rapid increase in wildlife demand risks exacerbating illegal and unsustainable trade but, with careful management, BRI–TCM could also present opportunities for well-governed supply chains, creating sustainable livelihoods for rural harvesters. With China reaching out to BRI countries to cooperate on the marketing, registration and promotion of TCM products, there is now a critical short-term window for the identification of these risks and opportunities, and to ensure that sustainability is built into these markets from the start. Promotion of traditional Chinese medicine (TCM) will accompany China’s Belt and Road Initiative. This Perspective notes the potential risks and advocates open-eyed cooperation to build sustainability into this expanding TCM market.