LAUSR

Feedback analyses from Chernobyl and Fukushima post-accident situations have clearly emphasized the importance of management strategies for contaminated goods during the days, months and years after the accident. For instance, following the accident, the management of contaminated goods generally focuses on the implementation of protective actions, radiological countermeasures and the control of radioactivity in foodstuffs, in order to ensure the quality and sales of the food products. Then, issues concerning the loss of image of local products can appear, and subsequent strategies have to be taken to restore the consumer confidence. Based on a literature review and interviews performed between 2016 and 2018 with Japanese stakeholders involved in the Fukushima accident recovery, this paper analyses the strategies for the management of contaminated goods which have been implemented in Japan. Divided into three main parts, this paper highlights how producers/livestock breeders, agricultural cooperatives, consumers and even distributors gradually committed themselves to (i) ensure the radiological quality of products by implementing countermeasures and monitoring systems, (ii) maintain sustainable economic activity by encouraging the resumption of agricultural activities and by deploying various sales strategies and try to (iii) restore consumer confidence by initiating producer/consumer dialogues and promotional actions for local products.