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A review and reflection on key topics plus identification of future research avenues from within the Journal of Brand Management during 2017 that included a special issue focused on the… Click to show full abstract
A review and reflection on key topics plus identification of future research avenues from within the Journal of Brand Management during 2017 that included a special issue focused on the theme of (1) brand and co-created innovation. Six additional themes within the Volume include: (2) online and digital branding, (3) luxury branding, (4) brand personality, (5) brand experience, (6) brand equity and (7) corporate identity and branding.
Keywords:
brand management;
management year;
journal brand;
brand;
review
Journal Title: Journal of Brand Management
Year Published: 2017
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Journal Title: Journal of Brand Management
Year Published: 2017
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!