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A selection of key themes and identification of future research avenues from within the Journal of Brand Management during 2019 that included a special issue focused on (1) corporate social… Click to show full abstract
A selection of key themes and identification of future research avenues from within the Journal of Brand Management during 2019 that included a special issue focused on (1) corporate social responsibility and brands. Three additional themes within the Volume include: (2) brand innovativeness, (3) public sector branding, (4) luxury brand management.
Keywords:
brand management;
brand;
journal brand;
management year
Journal Title: Journal of Brand Management
Year Published: 2019
Link to full text (if available)
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Journal Title: Journal of Brand Management
Year Published: 2019
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!